Grain · Know Your Products

Know.
Compare.
Swap.
Shop better.

Scan any barcode. Grain decodes the label, shows how your region's regulator sees it, and surfaces a better-scoring alternative — in plain language, in your language.

Download on the App Store See how Grain works →

Free to start · 12 countries · 5 languages · 0 ads

Regional regulatory stance on a single ingredient

EFSA · 2022

Banned

Titanium dioxide

FDA · United States

Allowed

Same ingredient

Smart Swap

52 → 88

34g → 4g sugar

Food · Cosmetics · Supplements ✦ Personalized to you ✦ 12 countries ✦ 5 languages ✦ 0 ads ✦ Free to start ✦ Scan any barcode ✦ Food · Cosmetics · Supplements ✦ Personalized to you ✦ 12 countries ✦ 5 languages ✦ 0 ads ✦ Free to start ✦ Scan any barcode ✦ Food · Cosmetics · Supplements ✦ Personalized to you ✦ 12 countries ✦ 5 languages ✦ 0 ads ✦ Free to start ✦ Scan any barcode ✦

Why Grain exists

A label is a marketing document.

It's written to be skimmed — the good words large, the Latin-named additives small. Underneath sits an ingredient list your own regulator has a position on. Some additives allowed today were banned next door last year. The label on the box will not tell you that.

Grain does.

A score shaped by you

Your Grain Score, personalized.

Allergies, diet, trusted certifications, the regulator in your region — all fold into one number that's yours, not a brand's average.

Personalized Grain Score shaped by your preferences

Three aisles, one app

Food. Cosmetics. Supplements.

Most scanners stop at groceries. Grain reads the label on your cereal, the ingredient list on your moisturiser, and the fine print on your multivitamin — each scored against the rules that actually apply to that category, in your country.

One app. The whole shelf.

Scene 01 · In the cereal aisle

Ten boxes. One healthy claim each.

Grain scores each in under a second. You pick the 91 and move on.

Scene 02 · At the pharmacy shelf

A sunscreen your regulator cleared. Grain flags why it's contested.

When an ingredient is genuinely disputed elsewhere in the world, Grain surfaces the dissent — clearly, briefly, without alarm.

Scene 03 · Explore

The cleanest nearby.

Explore ranks what your local stores actually carry — top-scoring yogurts, cereals, cleansers, protein powders — filtered by your allergies, diet, and trusted certifications. Browsing, not searching.

Scene 04 · Grain says

Plain-English verdict, one sentence.

Every scan gets a Grain says — a one-paragraph read that names the ingredient worth knowing, why it matters for you specifically, and whether to swap or carry on. No jargon. No hedging.

Grain says — plain-English verdict on the scanned product

Scene 05 · Ask Grain

Any question, answered.

Ask Grain is an AI chat that knows the ingredient you just scanned. "Is sodium benzoate okay with my kids?" "What's actually in cochineal extract?" Answers are grounded in the regulator for your region.

Ask Grain — AI chat about a scanned ingredient

Scene 06 · Home, at 10pm

Every scan, remembered.

A history of what you bought, a weekly summary, a handful of swaps that stuck.

Independence

Funded by subscribers. Nobody else.

Grain takes no money from brands to influence scores. No ad auctions. No data resale. The privacy page names every company that ever touches your data — there are six, and we audited them. If any of that stops being true, we've lost the plot.

No brand deals · No ads · No data resale. Ever.

Read the privacy policy →

Start reading labels in plain language.

Free to start. $3.99/month when you're ready.

Download on the App Store

Know. Compare. Swap. Shop better.