We built Grain because a label is a marketing document.

Why.

Every product on every shelf is designed to be chosen. The words that reassure go on the front in a confident font. The words that don't sit on the back in a language most of us never studied. And regulators around the world — each answering different political questions — reach different conclusions about what is and isn't okay to put in there.

That's the entire situation. A box of cereal is not a box of cereal. It's a negotiation between a brand and a regulator and your attention span, and the brand is better at negotiating than you are. We wanted a tool that flipped the asymmetry. Not a lecture, not an alarm — just a small calm window that reads the label faster than a human can, grounds it in the regulators for your region — FDA, EFSA, the UK's FSA, Health Canada, FSANZ, the Swiss FSVO — and hands you a number shaped by what you care about. Grain does that in five languages, because labels are equally evasive in all of them.

What we believe.

A score is a starting point, not a verdict — and it is never medical advice. The methodology is public: the weights, the caps, the additive tiers, and what we still don't know. When the science or a regulator moves, the score moves. Grain is funded one way — subscriptions. We don't run ads, we don't take money from the brands we rate, and we don't sell your data. The privacy page names every service that touches your data and what each one receives, and the app has a delete button that erases your account and everything attached to it. If any of that stops being true, we've lost the plot.

The app should work quietly. Scan. Get the number. Move on. The shopping decision belongs to you — we just make it faster and better informed.

Who we are.

A small team that spent too many weekends squinting at ingredient lists, decided to build a better answer, and kept going. If you want to talk — about the product, about regulation, about the fact that you're allergic to something and Grain missed it — write us.